It’s been a busy news week for school counselors—and it isn’t even National School Counselor Week yet! The cycle of attention began last week, when First Lady Michelle Obama honored the School Counselor of the Year at a White House Ceremony. As is generally the case, her remarks moved all those in attendance, and inspired our profession in ways no other First Family has been able to match.

It’s heartening to see the creation of a communication system that touches students and gets them to close the college deal, but the good intentions of these programs call attention to questions that require some serious reflection.
Why aren’t the colleges texting the students? There’s a lot to be said for having school counselors text students. Even if their caseload is typically astronomical, counselors are more likely to know the students than the student services division of the college, and that familiarity can increase the chance the student will pay attention to the text.
But the college’s lack of familiarity with the student is going to be a problem sooner or later, and summer is the best time to fix that. By supporting high school counselor’s efforts to help students stay on track, college student service offices would be texting specific information to students on what they need to do, when they need to do it—and, most important, who the student talks to at the college if they run into a problem. It’s one thing for a high school counselor to text a graduate to sign up for college orientation; a follow-up text from the college with the link that allows the student to do that builds an essential bridge to a new support group, and a new dimension of autonomy.
What prevents school counselors from solving these problems during the school year? Everything in life has a “last minute” nature to it, and that’s definitely true when it comes to teenagers applying to college. That’s why our offices are always the busiest before a college application deadline.
The need for some summer help getting ready for college will always be with us, but that need would be greatly diminished if counselors’ time during the school year was focused more on preparing students for the transition to college, and less on tasks that have nothing to do with counseling. Schedule changes and test organization are administrative tasks that counselors receive little training in, and whose insights are rarely needed. If schools really want to help young people create bright futures after high school, they should make the most of the time and talents of the counseling professionals trained to do just that.
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